FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE INTENTIONPADA PENGGUNA TOKOPEDIA DI KOTA BEKASI

  • SALSABILA RIHAN FAHRIKA Trisakti School of Management
  • DENNY SEPTA HARYANTI Trisakti School of Management
Keywords: Access To Information On Online Products, Hedonic Motivations Of Adventure, Online Trust, Perception Of Online Prices, Purchase Intention

Abstract

Research was conducted to find out the influence of Hedonic Motivation of Adventure, Access toOnline Information on Online
Products, Online Trust, Perception ofOnline Prices on Purchase Intention Tokopedia users in Bekasi City. The total respondents in this study
were 190 respondents, obtained through questionnaires. It uses nonprobability sampling techniques with purposive sampling techniques. The
data analysis technique used is a multiple linear regression analyst. Data processing using SPSS 26 with research result shows that hedonic
motvations of adventure, access to information on online products online trust perception of online prices have an effect on intention to purchase
online.

Published
2023-12-31
How to Cite
RIHAN FAHRIKA, SALSABILA, and DENNY SEPTA HARYANTI. 2023. “FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE INTENTIONPADA PENGGUNA TOKOPEDIA DI KOTA BEKASI”. E-Jurnal Manajemen Trisakti School of Management (TSM) 3 (4), 285-300. https://doi.org/10.34208/ejmtsm.v3i4.2348.