2025. FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI. E-Jurnal Manajemen Trisakti School of Management (TSM). 5, 3 (Dec. 2025), 95–112. DOI:https://doi.org/10.34208/ejmtsm.v5i3.3224.