UTOMO, A.P. and PRASASTYO, K.W. 2024. THE INFLUENCE OF BRAND IDENTITY TOWARDS BRAND LOYALTY AND RESILIENCE TO NEGATIVE INFORMATION ON HONDA IN JAKARTA . E-Jurnal Manajemen Trisakti School of Management (TSM). 4, 2 (Jun. 2024), 265-278. DOI:https://doi.org/10.34208/ejmtsm.v4i2.2564.