THE INFLUENCE OF BRAND IDENTITY TOWARDS BRAND LOYALTY AND RESILIENCE TO NEGATIVE INFORMATION ON HONDA IN JAKARTA . E-Jurnal Manajemen Trisakti School of Management (TSM), [S. l.], v. 4, n. 2, p. 265–278, 2024. DOI: 10.34208/ejmtsm.v4i2.2564. Disponível em: https://jurnaltsm.id/index.php/EJMTSM/article/view/2564. Acesso em: 5 jul. 2026.