PERCEIVED QUALITY, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP OVERALL BRAND EQUITY PADA KONSUMEN LUWAK WHITE KOFFIE DI JAKARTA. E-Jurnal Manajemen Trisakti School of Management (TSM), [S. l.], v. 1, n. 1, p. 9–18, 2021. DOI: 10.34208/ejmtsm.v1i1.976. Disponível em: https://jurnaltsm.id/index.php/EJMTSM/article/view/976. Acesso em: 1 jun. 2026.