“THE PENGARUH BRAND IMAGE, BRAND TRUST DAN CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION PADA PELANGGAN SHAMPO CLEAR DI JAKARTA” (2023) E-Jurnal Manajemen Trisakti School of Management (TSM), 3(3), pp. 17–32. doi:10.34208/ejmtsm.v3i3.2162.