“PERCEIVED QUALITY, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP OVERALL BRAND EQUITY PADA KONSUMEN LUWAK WHITE KOFFIE DI JAKARTA”. E-Jurnal Manajemen Trisakti School of Management (TSM), vol. 1, no. 1, Mar. 2021, pp. 9-18, https://doi.org/10.34208/ejmtsm.v1i1.976.