FAKTOR-FAKTOR MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI. EJMTSM [Internet]. 2025 Apr. 7 [cited 2026 May 18];4(4):223-40. Available from: https://jurnaltsm.id/index.php/EJMTSM/article/view/2733