PERCEIVED QUALITY, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP OVERALL BRAND EQUITY PADA KONSUMEN LUWAK WHITE KOFFIE DI JAKARTA. EJMTSM [Internet]. 2021 Mar. 11 [cited 2026 Jun. 1];1(1):9-18. Available from: https://jurnaltsm.id/index.php/EJMTSM/article/view/976