E-Jurnal Manajemen Trisakti School of Management (TSM)

THE INFLUENCE OF WORK MOTIVATION, WORK ENVIRONMENT, AND COMPENSATION ON STAFF WORK ETHIC AT PT VOKSEL ELECTRIC TBK CILEUNGSI

2024-09-19T18:24:41+07:00

The aim of this research is to determine what variables can influence work ethic. Some of the variables that will be studied are Work Motivation, Work Environment, and Compensation. To test the hypothesis, this research uses descriptive and causality techniques along with multiple regression. This research involved 81 employees of PT Voksel Electic Tbk Cileungsi at staff level. The data for this research comes from primary data distributed to employees via a Likert Scale questionnaire. Convenience sampling is used. The empirical results of the research show that the work ethic at PT Voksel Electic Tbk is influenced by work motivation, while the work environment and compensation have no effect on work ethic.

PENGARUH PERCEIVED UBIQUITY, PERCEIVED INFORMATIVENESS DAN PERCEIVED PERSONALIZATION TERHADAP MOBILE APP USEFULNESS PEMASARAN PARIWISATA PROVINSI BANTEN PADA WISATAWAN DOMESTIK

2024-12-03T13:28:28+07:00

The purpose of this study is to know the influence of Perceived Ubiquity, Perceived Informativeness, and Perceived Personalization to Mobile App Usefulness of Tourism Marketing to Domestic Travelers in Banten Province. The research design used in descriptive research and causality research, in which variables are measured with 5 points Likert scale. This research used primary data which collected by questionnaire. The sampling in the study was accidental sampling and used 100 respondents. The research data is processed with IBM statistic19 as a tool. The result of this research has shown thaton the other hand, Perceived Ubiquity, Perceived Informativeness, and Perceived Personalizationhave any influence toward Mobile App Usefulness.

FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PADA SEKTOR INFRASTRUKTUR

2024-12-05T17:01:10+07:00

This study aims to analyze and determine the influence of Liquidity, Leverage, Sales Growth, Firm Age, and Firm Size on Profitability. The object of research used is the infrastructure sector company listed on the Indonesia Stock Exchange from 2016-2022. This study uses secondary data and the sample used infrastructure companies listed on the Indonesia Stock Exchange from 2016-2022. The research method used is purposive sampling and there are 20 companies that meet the research criteria out of a total of 42 companies, resulting in a total sample of 120 samples. The research analysis is done using multiple linear regression method with panel data. The results showed that Liquidity, Sales Growth, and Firm Size have a significant positive effect on profitability, while Firm Age, and Leverage have a significant negative effect on profitability. High liquidity increases the company's ability to meet unexpected losses or cash needs without having to sell investments prematurely. Increasing sales growth indicates that the company performs well, therefore it can generate high revenue, which in turn leads to higher profitability, which in turn will ultimately make the company considered highly profitable. Then, a large company allows the company to achieve better economies of scale, access better markets, and increase investor and customer confidence. So that in the end it can increase the company's profitability.

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA E-COMMERCE LAZADA DI BEKASI

2024-12-06T13:35:36+07:00

The purpose of this researchis to determine influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Purchase Decisions among Lazada e-commerce users in Bekasi City using primary and secondary data obtained using the results of distributing questionnaires with 5 Likert scales online.The design of this research uses descriptive and causal research. There were 250 respondents involved in this research. The sampling method uses non-probability sampling with a purposive sampling technique, because of certain characteristics, each unit in the sampling population used in this research is primary data where questionnaires are distributed to respondents. The method for analyzing data uses the Structural Equation Model using the WarpPLS version 7.0 program. The results of this research are that Brand Awareness has a positive and significant influence on Purchase Decisions. Perceived Quality has a positive and significant influence on Purchase Decision. Brand Association has a positive and significant influence on Purchase Decisions. Brand Loyalty has a positive and significant influence on Purchase Decisions.

FAKTOR – FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION PADA KONSUMEN ENERVON-C SELAMA COVID-19 DI JAKARTA

2024-12-05T18:17:08+07:00

The aim of this research is to determine the influence of Attitude toward e-WOM, Customer Panic Buying Activity, and Brand Switching on Customer Satisfaction among Enervon-C users in Jakarta. In this study, secondary data and primary data were used, secondary data was obtained through journals while primary data was obtained through distributing questionnaires and obtaining 187 respondents from Enervon-C users in Jakarta. Using multiple linear regression analysis techniques. The results obtained are that Attitude toward e-WOM, Customer Panic Buying Activity, and Brand Switching influence Customer Satisfaction.

Attitude toward e-WOM, Customer Panic Buying Activity, Brand Switching, Customer Satisfaction