E-Jurnal Manajemen Trisakti School of Management (TSM)

FAKTOR-FAKTOR YANG MEMENGARUHI BRAND LOYALTY PENGGUNA LAPTOP ASUS DI KOTA BEKASI

WILLY WILLY, NUNO SUTRISNO — Wed, 19 Feb 2025 00:00:00 +0700

This research was conducted with the aim of finding out the influence of Satisfaction, Trust, Inertia, and Commitment on Brand Loyalty among Asus laptop users in Bekasi City. The data collection technique used in this research is a survey, where data analysis uses quantitative research using a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where a five-point Likert scale is used for each measurement. This study uses primer data, with 140 responses to the total sample collected by distributing questionnaires using SPSS 25 (Statistical Program for Social Science). The analysis of data method used is multiple linear regression. It is hoped that this research can provide input to IT companies, especially Asus, which is the object of this research, so that they can increase their market share in the IT industry in Indonesia.

PENINGKATAN PANGSA PASAR DALAM PERUSAHAAN MARKETPLACE MELALUI CUSTOMER SATISFACTION

LISA FLORENSIA, NUNO SUTRISNO — Wed, 19 Feb 2025 00:00:00 +0700

This research was conducted to determine the influence of Utilitarian Values. Hedonic Value, Social Value, and Perceived Risk on Customer Satisfaction among Bukalapak application users in Bekasi City. The research method used in this research was a survey. Data analysis in research uses quantitative and uses a causal research plan. The sampling method in this research used Non-Probability Sampling with Purposive Sampling technique. Variable measurement uses a 5 point Likert scale. This research uses primary data, where all data samples were obtained through distributing questionnaires totaling 122 respondents, and processed using SPSS version 25. The data analysis technique used in this research is multiple linear regression. The results of this research show that Utilitarian Value, Hedonic Value, Social Value and Perceived Risk have a significant influence on Customer Satisfaction among Bukalapak application users in Bekasi City.

PENGARUH GAYA KEPEMIMPINAN DAN INSENTIF DENGAN BUDAYA ORGANISASI SEBAGAI VARIABEL INTERVENING TERHADAP KINERJA KARYAWAN

SYAHRIAN, INDRI FEBRIANTI — Thu, 20 Feb 2025 00:00:00 +0700

This study aims to examine how the influence of leadership style and incentives with organizational culture as an intervening variable on the performance of employees of PT. XYZ. The sample used in this study was 80 permanent employees who had worked for more than one year at PT. XYZ. The sampling method used in this study is the purposive sampling method with the data analysis method used is the SEM (Structural Equation Modeling) method. The results obtained in this study show that leadership style, incentives and organizational culture have an influence on the performance of employees of PT. XYZ. Leadership style and incentives have an influence on the organizational culture of PT. XYZ. Organizational culture mediates the relationship between the leadership style and employee performance of PT. XYZ. Organizational culture mediates the relationship between incentives and employee performance of PT. XYZ. The application of this study is suggested to PT. XYZ must increase attention to leadership, incentives, and organizational culture so that the performance of PT. XYZ can get better.

FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN INFRASTRUKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA

ADILA AINUN MILLAH, SATRIYO WIBOWO — Mon, 24 Feb 2025 00:00:00 +0700

This study aims to test and determine the effect of profitability, liquidity, company size, asset structure, business risk, and sales growth on capital structure, where the results of this study are then compared with the results of previous studies. The data used in this study were obtained from the financial statements of infrastructure sector companies listed on the Indonesia Stock Exchange for the period 2017-2023. With purposive sampling technique, there were 40 companies that met the criteria and were analyzed using panel data regression techniques. The results of this study indicate that liquidity and company size variables affect capital structure while profitability, asset structure, business risk, and sales growth variables do not affect capital structure.

FAKTOR-FAKTOR YANG MEMENGARUHI FINANCIAL DISTRESS PADA PERUSAHAAN SUBSEKTOR TELEKOMUNIKASI PERIODE 2016-2023

FATHARANI ZAHRA IMTIYAZ, ERIKA JIMENA ARILYN — Mon, 24 Feb 2025 00:00:00 +0700

This study aims to examine the factors affecting financial distress in telecommunication subsector companies listed on the Indonesia Stock Exchange from 2016 to 2023. Specifically, the research investigates the impact of liquidity, leverage, profitability, firm size, and free cash flow on financial distress. The study addresses the need to understand these factors to help companies and investors anticipate financial risks. Using quantitative methods, this research utilizes secondary data collected from annual financial reports of telecommunication companies. A purposive sampling technique is applied to select companies that meet specific criteria, such as consistent financial reporting in Indonesian Rupiah. Data analysis is conducted through logistic regression, which includes descriptive statistics, model testing, and hypothesis testing. The result indicates that leverage, profitability, and free cash flow effects the financial distress, while liquidity and firm size do not. These findings both confirm and contrast the previous studies, enriching the existing discourse on financial distress factors. The study offers valuable insights for corporate management and investors in their efforts to mitigate financial distress in the telecommunication sector

PENGARUH GAYA KEPEMIMPINAN, STRES KERJA, DAN KOMITMEN TERHADAP PRODUKTIVITAS KERJA KARYAWAN

NABILLA AMMALYA WAHYU AJIE, SETIA TJAHYANTI — Mon, 24 Feb 2025 00:00:00 +0700

This research aims to analyze and understand the effect of leadership style, work
stress, and commitment on employee work productivity at PT. X. The population in this
research consisted of 101 employees, with sampling using a non-probability sampling
technique with purposive sampling method involving 98 non-managerial level staff members.
The analytical method used in this research is multiple linear regression analysis. The results
of this study indicate that there is an influence of leadership style and commitment on
employee work productivity of PT. X. However, work stress does not have an influence on
employee work productivity at PT. X