E-Jurnal Manajemen Trisakti School of Management (TSM)

FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO USE GUNA MENINGKATAN PANGSA PASAR LAYANAN VIDEO STREAMING

NAFTALI SYALOMIA, NUNO SUTRISNO — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Usefulness, Ritualized use and Instrumental Use toward Intention to Use on Netflix users in DKI Jakarta. This research used research method through a survey. Data analysis was carried out quantitatively and used a causal research design. Sample collected using Non-Probability Sampling with purposive sampling technique. The total sample used in this study was 147 respondents and will be processed using SPSS 25 software. The data analysis technique used in this study is multiple linear regression. The results of this study has shown that Perceived Ease of Use, Perceived Usefulness, Ritualized use and Instrumental Use have an influence on Intention to Use. This research is expected to provide input or suggestions to video streaming service companies, especially Netflix, which is the object of this research, is to be able to increasing the market share of video streaming companies in Indonesia.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN SMARTPHONE SAMSUNG SECARA ONLINE

MEGA SILVYA, YUPITER GULO — Sun, 30 Jun 2024 00:00:00 +0700

This research aims to find out and analyze whether there is an influence of price, quality, security and trust on interest in purchasing Samsung smartphones online in DKI Jakarta. The sample in this study was 202 respondents. The form of research used in this research is descriptive and causality research. This research uses a purposive sampling technique. The data collection method was carried out by distributing questionnaires using a Likert scale. The analysis technique used is multiple linear regression analysis. Data processing from questionnaire results uses statistical data processing tools. Based on the results of hypothesis testing data analysis in this study, it shows that price, quality, security and trust influence interest in purchasing Samsung smartphones online in DKI Jakarta.

THE INFLUENCE OF JOB SATISFACTION, JOB STRESS, JOB INSECURITY, ROLE CONFLICT ON TURNOVER INTENTION

NATASYA RISZI ANUGRAHENI, IDA FARIDA — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this research is to determine the influence of job satisfaction, job stress, job insecurity, and role conflict on turnover intention of employees at PT.XXX. The population used was 76 employees using a saturated sampling technique, namely taking the entire population to be used as a sample. The number of samples in this study was 76 employees, the data collection technique uses questionnaire distribution with a Likert scale. The analysis technique used is multiple linear regression. Based on the results of hypothesis testing data analysis in this study, job datisfaction gas an effect on turnover intention, job stress has no effect on turnover intention, job insecurity has no effect on turnover intention, and role conflict has an effect on turnover intention.

FAKTOR-FAKTOR YANG MEMPENGARUHI CAPITAL ADEQUACY RATIO BANK UMUM TAHUN 2016-2023

DANIELLA FEINA, ERIKA JIMENA ARILYN — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this research is to examine and obtain an empirical evidence from several variables that have an important role in banking sector, notably their influence toward bank capital ratio. These variables consist of Credit Risk, Liquidity, Profitability, Firm Size, and Debt Ratio. This research took data from 47 commercial banks that were actively listed on Indonesia Stock Exchange during the period 2016-2023. The technique that used in this research is purposive sampling. Seventeen commercial banks were selected according to the criteria and resulting 136 sample data. The collected data was analysis using multiple linear regression analysis methods. The result of this research indicates that Liquidity and Debt Ratio have negative effect on bank Capital Adequacy Ratio, Profitability and Firm Size have positive effect on bank Capital Adequacy Ratio, while Credit Risk have no effect on bank Capital Adequacy Ratio. The authors recommend several things which is, increasing the research data by adding a research period, reducing the sampling criteria, and adding other independent variables that related to strengthen the data for further research.

OCF, SALES GROWTH, DAN RASIO KEUANGAN LAINNYA YANG MEMENGARUHI FINANCIAL DISTRESS

EVAN JEREMIA KRISTIANTO, BENY BENY — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this research is to determine empirical evidence regarding the influence of

operating cash flow, profitability, leverage, liquidity, sales growth, firm size, and institutional ownership on financial distress. The sample of this research is companies in the Food and Beverage Subsector which are listed consistently on the Indonesia Stock Exchange (BEI) during the period 2015 to 2022. This research method uses a purposive sampling method by obtaining 104 data from 13 companies listed consistently on the Indonesia Stock Exchange (IDX). This research was tested using multiple regression statistics. The result in this research showed that profitability, leverage, liquidity, and sales growth have an effect on financial distress, while the variables operating cash flow, firm size, and institutional ownership have no effect on financial distress.

FAKTOR-FAKTOR YANG MEMENGARUHI REPEAT PURCHASE INTENTION PADA PENGGUNA APLIKASI SHOPEE DI JAKARTA

SERLY SERLY, DENNY SEPTA HARYANTI — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this study is to analyze as well as to determine the influence of Perceived Price and Quality of Delivery to Customer Satisfaction and Perceived Value, then Customer Satisfaction and Perceived Value to Repeat Purchase Intention on Shopee Application users in Jakarta. The method used in selecting samples in this research was convenience sampling, then data was taken from 219 respondents who were users and also those who made transactions via the Shopee application. Then, the method used in this research is PLS structural equation modeling (SEM). The results obtained in this research show that the Perceived Price has an influence on the Customer Satisfaction and also Perceived Value. The Quality of Delivery has an influence on the Customer Satisfaction and also Perceived Value. The Perceived Value has an influence on the Customer Satisfaction and Repeat Purchase Intention. The Customer Satisfaction has an influence on the Repeat Purchase Intention among Shopee application users in Jakarta.

KEPUASAN KERJA MEMEDIASI FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PT. X

TALITHA HANUNSAKHA PARAMITHA, WASISTO RUSWIDIONO — Wed, 28 Aug 2024 00:00:00 +0700

This study aims to test job satisfaction in mediating factors that affect employee performance. Employee performance is one of the important things in the company. The object in this study is PT. X. This form of research uses descriptive research and uses purposive sampling techniques of 60 employees. Data collection was carried out by distributing questionnaires to respondents and using Likert scales. Data analysis method carried out using SEM-PLS. The results of this study show that occupational health and safety variables have no effect on employee performance, the work environment does not affect employee performance, but occupational health and safety affects job satisfaction, work environment affects job satisfaction, job satisfaction affects employee performance, shows that job satisfaction can mediate the relationship between occupational health and safety on employee performance, and job satisfaction can mediate the relationship between the work environment and employee performance.

THE INFLUENCE OF BRAND IDENTITY TOWARDS BRAND LOYALTY AND RESILIENCE TO NEGATIVE INFORMATION ON HONDA IN JAKARTA

ALEXANDER PRIMA UTOMO, KLEMENS WEDANAJI PRASASTYO — Sun, 30 Jun 2024 00:00:00 +0700

This research aims to determine the influence of service quality, price and restaurant environment variables on customer loyalty through customer satisfaction variables. The object of this research is the China restaurant "Din Tai Fung" in DKI Jakarta. Sample identification was carried out using a purposive sampling met by determining nine sampling criteria, so that a total of 274 respondents were obtained with 257 data responden who met the criteria and could be used as research samples. This research uses a multivariate analysis model test the influence of each variable. The research results show that the variables of service quality, price a restaurant environment influence variations in customer loyalty through variations in customer satisfaction.

INFLUENCE OF MOTIVATION, LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE JOB SATISFACTION OF PT. X

CINDY FAUJIAH, IDA FARIDA — Sun, 30 Jun 2024 00:00:00 +0700

This study aims to examine the influence of motivation, leadership, and organizational culture on job satisfaction of Viscose department employees at PT. X. This research was conducted at PT. X. The research method used in this research is descriptive research and causal research. The sample of this study amounted to 147 employees, using non-probability sampling techniques. Data collection through distributing questionnaires. The data analysis technique used is multiple regression analysis. Based on this research conducted, the result showed that motivation, leadership, and organizational culture affect job satisfaction.

PENGARUH REKRUTMEN, SELEKSI, DAN PENEMPATAN KARYAWAN TERHADAP KINERJA KARYAWAN PT XYZ

ELGA KEZIA, NURWANTI NURWANTI — Sun, 30 Jun 2024 00:00:00 +0700

The aims of this research was to define the effect of recruitment, selection, and employees placement on employee performance at PT XYZ. There was a research gap on employee performance which is related to recruitment, selection, and employee placement based on an interview with HR Team. Forms of this research was using descriptive and causality research. Using 80 sample of employees and the technique used is saturated sampling. Data analysis method used on this research is multiple linear regression. Data collected from questionnaire with likert scale used to measure. Proceeds of the research is recruitment and selection has no effect on employee performance but employee placement has an effect on employee performance.

STRATEGY ANALYSIS “LAGOON AVENUE MALL” TOWARDS SDG 5 TARGET

AYU SEKAR NDINI, PRIMA MULYASARI AGUSTINI — Sun, 30 Jun 2024 00:00:00 +0700

This research focuses on analyzing the digital marketing strategy implemented by Lagoon Avenue Mall Sungkono Surabaya to achieve the SDG 5 target, which focuses on women's empowerment. By using a qualitative approach, this research aims to explore and understand in depth the strategies that have been implemented by Lagoon Avenue Mall internal parties in order to increase sustainable development by strengthening the role of women in this context. Primary data for this research was obtained through in-depth interviews with internal parties at Lagoon Avenue Mall Sungkono Surabaya as well as parties from the community or event organizers who had collaborated in organizing events at the mall. By combining internal and external perspectives, this research produces a comprehensive understanding of the digital marketing strategies that have been implemented as well as the challenges faced by Lagoon Avenue Mall in achieving SDG 5 goals. The results of the analysis show that although Lagoon Avenue Mall Sungkono Surabaya has implemented several successful strategies , such as targeting specific market segments and focusing on developing events in malls, there are still several areas that require improvement. For example, a lack of precision in defining target audiences and evaluating campaign performance can reduce the effectiveness of their marketing efforts. Apart from that, less interesting content and low user engagement are also obstacles in achieving marketing goals. Other challenges include administrative issues related to rental contracts, uncertainty about the non-financial benefits of collaboration, and competition with other malls or events in the area. This research provides valuable recommendations for Lagoon Avenue Mall Sungkono Surabaya to improve their digital marketing strategy to support the achievement of SDG 5 targets, especially regarding women's empowerment. By improving existing strategies and overcoming the challenges faced, it is hoped that Lagoon Avenue Mall can be more effective in contributing to sustainable development and achieving the goals set in the SDG agenda.

PENGARUH KOMITMEN ORGANISASI, IKLIM KERJA DAN PENGEMBANGAN KARIR TERHADAP SEMANGAT KERJA KARYAWAN PADA SEKOLAH TINGGI X JAKARTA

REZA EZPERANZA, SURAHMAN PUJIANTO — Sun, 30 Jun 2024 00:00:00 +0700

This studies are intended to determine the effect of Organizational Commitment, Work Climate and Career Development on Employee Morale at Sekolah Tinggi X Jakarta. The population of this study were all employees at Sekolah Tinggi X Jakarta. Researchers chose 60 respondents as a sample from this study, using saturated samples and data collected using questionnaires. This study use a statistical methods, with the SPSS Version 25 as a test tool. The results of this study indicate that the Work Climate and Career Development have an influence on Work Spirit. However, Organizational Commitment has no influence on the Employees' Morale at Sekolah Tinggi X Jakarta.

THE MEDIATING ROLE OF JOB SATISFACTION ON COMPENSATION, WORK ENVIRONMENT, AND EMPLOYEE PERFORMANCE

AULIA YANDA PUSPITASARI, SETIA TJAHYANTI — Sun, 30 Jun 2024 00:00:00 +0700

Job satisfaction has an important role in improving employee performance. This provides high enthusiasm and motivation for employees to improve performance. On the other hand, to improve employee performance, organizations provide compensation based on predetermined standards and the work environment. The purpose of this research was to determine the mediating role of job satisfaction on compensation, work environment, and employee performance at PT. SMJ. This form of research uses causality research. The population used in this research were all employees of PT. SMJ with 83 people. The technique used in this research was a purposive sampling technique involving 83 employees of PT. SMJ as respondent. This research data was collected using a questionnaire with likert scale measurements and analysis of variance based structural equation modelling data with partial least squares (PLS-SEM). The results of testing the hypothesis in this study show that there is a direct effect on compensation, work environment on job satisfaction and employee performance. Then job satisfaction has a direct effect on employee performance. It also shows that job satisfaction has an indirect influence on compensation and work environment on employee performance. It is hoped that future research will conduct research with a larger number of respondents and on different objects to provide better results.

DETERMINANTS OF FIRM VALUE: PROPERTY AND REAL ESTATE COMPANIES (IDX)

JESSLYN HO FERNANDEZ, NILA PUSVIKASARI — Sun, 30 Jun 2024 00:00:00 +0700

The fundamental of this research is to obtain empirical evidence regarding the influence of Return on Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Sales Growth, and Firm Size as independent variables on Firm Value as dependent variable in companies listed in Indonesia Stock Exchange (IDX). The population for this research is properties and real estate companies listed in Indonesia Stock Exchange (IDX) over the eight years period 2015-2022. There are 224 sample data that selected using purposive sampling method. The sample are tested and analyzed using multiple regression model.Based on the results of this study using Eviews 10, the result findings can be summarized as follows. Return on asset (ROA), sales growth, and firm size has effect firm value. While other variables such as Debt to Equity Ratio (DER) and Current Ratio (CR) has no effect firm value.

PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN MELALUI KEPUASAN KERJA SEBAGAI MEDIASI TERHADAP KINERJA KARYAWAN

MUHAMMAD RIZKI ALLAM ANNUR, NIKEN PURBASARI, NURTI WIDAYATI — Sun, 30 Jun 2024 00:00:00 +0700

The purpose of this research is to determine the influence of the work environment

and leadership style through job satisfaction as a mediating variable on employee

performance at PT.Pulo Mas Jaya (PMJ). The population used in this research was 80

people and the sample used in this research was the entire population, namely 80 people

using a saturated sampling technique. Data collection was carried out by distributing

questionnaires to all respondents, then the data was analyzed using SEM (Structural

Equation Modeling) analysis using the measuring tool SmartPLS4 version 4.1.0.4. The

results of this research show that the work environment and leadership style influence

employee performance, but only the work environment influences job satisfaction. Job

satisfaction has no effect on employee performance and does not have a role as a mediating

variable between the work environment and leadership style on employee performance.