System Quality, Perceived Value, Brand Personality, dan User Engagement untuk memprediksi Behavioral to Subscribe Pelanggan Layanan Online Streaming. Jurnal Bisnis dan Akuntansi, [S. l.], v. 24, n. 1, p. 157–170, 2022. DOI: 10.34208/jba.v24i1.1143. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/1143. Acesso em: 22 jun. 2025.