BRAND EQUITY, CUSTOMER SATISFACTION, DAN PURCHASE INTENTION: ANALISIS PADA FRANCHISE F&B ASING. Jurnal Bisnis dan Akuntansi, [S. l.], v. 25, n. 2, p. 243–264, 2023. DOI: 10.34208/jba.v25i2.2142. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/2142. Acesso em: 1 jun. 2026.