THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN PREDICTING CUSTOMER RETENTION INTENTION. Jurnal Bisnis dan Akuntansi, [S. l.], v. 26, n. 1, p. 101–122, 2024. DOI: 10.34208/jba.v26i1.2472. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/2472. Acesso em: 22 may. 2026.