UNDERSTANDING THE ROLE OF PURCHASE INTENTION IN AFFECTING BUYING BEHAVIOR TOWARD GREEN PRODUCT FROM THE TPB PERSPECTIVE. Jurnal Bisnis dan Akuntansi, [S. l.], v. 27, n. 1, p. 75–96, 2025. DOI: 10.34208/1tty7f22. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/2622. Acesso em: 24 nov. 2025.