THE INFLUENCE OF CELEBRITY ENDORSEMENT ON SUSTAINABLE CONSUMPTION BEHAVIOR OF GENERATION Z: A STUDY ON THRIFT AND UPCYCLED FASHION. Jurnal Bisnis dan Akuntansi, [S. l.], v. 28, n. 1, p. 199–212, 2026. DOI: 10.34208/nkz3mw36. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/3352. Acesso em: 3 oct. 2026.