PENGARUH INVOLVEMENT, FAMILIARITY, BRAND LOYALTY DAN PRICE SENSITIVITY TERHADAP CONSUMER EVALUATION PADA PEMBELIAN PRODUK SUSU BUBUK. Jurnal Bisnis dan Akuntansi, [S. l.], v. 10, n. 2, p. 91 – 100, 2018. DOI: 10.34208/jba.v10i2.171. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/171. Acesso em: 15 may. 2026.