PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND EQUITY PADA SEBUAH BANK PEMERINTAH DI JAKARTA. Jurnal Bisnis dan Akuntansi, [S. l.], v. 13, n. 1, p. 21–38, 2018. DOI: 10.34208/jba.v13i1.173. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/173. Acesso em: 19 aug. 2026.