CONSUMER BEHAVIOR IN INDUSTRIAL ERA 4.0 TO AVOID MARKET FAILURE. Jurnal Bisnis dan Akuntansi, [S. l.], v. 23, n. 1, p. 1–12, 2021. DOI: 10.34208/jba.v23i1.871. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/871. Acesso em: 23 jun. 2025.