PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT. Jurnal Bisnis dan Akuntansi, [S. l.], v. 23, n. 1, p. 65–74, 2021. DOI: 10.34208/jba.v23i1.873. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/873. Acesso em: 23 jun. 2025.