“PENGARUH BRAND EVALUATION, TRUST, SATISFACTION, BRAND RELATIONSHIP, BRAND AFFECT, DAN BRAND IMAGE TERHADAP BRAND LOYALTY SABUN MANDI ANTISEPTIK”, JBA, vol. 19, no. 1a-4, pp. 243–248, May 2018, doi: 10.34208/jba.v19i1a-4.292.