BRILIANA V. PENGARUH INVOLVEMENT, FAMILIARITY, BRAND LOYALTY DAN PRICE SENSITIVITY TERHADAP CONSUMER EVALUATION PADA PEMBELIAN PRODUK SUSU BUBUK. JBA [Internet]. 2018Apr.18 [cited 2025Feb.23];10(2):91 -. Available from: https://jurnaltsm.id/index.php/JBA/article/view/171