HUBUNGAN WORD OF MOUTH TERHADAP BRAND IMAGE, BRAND LOYALTY, BRAND PREFERENCE DAN BRAND LEADERSHIP PELANGAN MEREK MINISO DI JAKARTA BARAT. Media Bisnis, [S. l.], v. 12, n. 1, p. 25–32, 2020. DOI: 10.34208/mb.v12i1.877. Disponível em: https://jurnaltsm.id/index.php/mb/article/view/877. Acesso em: 5 feb. 2026.