BRAND PERSONALITY TOWARD ATTITUDE AND BEHAVIORAL INTENTIONS VIA BRAND PERSONALITY APPEAL ON GRABBIKE. Media Bisnis, [S. l.], v. 11, n. 2, p. 111–122, 2020. DOI: 10.34208/mb.v11i2.936. Disponível em: https://jurnaltsm.id/index.php/mb/article/view/936. Acesso em: 8 oct. 2026.