Media Bisnis

Evaluating The Influence Of Satisfaction As A Mediator On Generation Z’s Loyalty To Airline ‘Aa’

Tommy Setiawan Ruslim — 2025-03-03

Aviation transportation services are something that people really need nowadays to make it easier to move from one place to another. The aviation industry in Indonesia is experiencing a surge in demand from the local community. The importance of customer loyalty in the aviation industry aims to maintain the existence of an airline or is even expected to be able to improve it so that it can become a superior airline in the aviation industry. Generation Z was found to prioritize air transportation as the main thing and factor in traveling. In realizing an optimal domestic airline aviation industry, "AA" implements strategies to realize business growth as an airline amidst the tightness of the industry. Loyalty can be influenced by satisfaction, likewise satisfaction can be influenced by service quality and brand image. This research aims to determine the factors that can influence "AA" airline loyalty in generation Z with satisfaction as a mediating variable.

Peningkatan Pangsa Pasar Pada Perusahaan Smartphone Melalui Brand Loyalty

Amelia Nurul Fadhila — 2025-03-03

This research aims to determine the effect of Brand Experience to Brand Loyalty Smartphone in Bekasi through Brand Satisfaction and Brand Trust. The research design used is causality research. Where each variable are measured with 5 points Likert Scale. Primary data for this research were gathered by questionnaire. Purposive Sampling was used in this study, with 260 respondents. WarpPLS SEM 7.0 is the tool use for processing of research data. The results of this research show that Brand Experience have an influence of Brand Loyalty through Brand Satisfaction and Brand Trust. This research will offer insights and recommendations to smartphone companies, particularly Apple.Inc with iPhone product which is the object of this research, is capable of gaining market share in Indonesia’s smartphone sector.

Internal Factors Affecting Dividend Policy In Consumer Non Cyclical Industry

Ivan Joel Napoleon — 2025-03-03

This research is conducted to examine the influence of internal factors of company on Dividend Policy. The independent variables in this study are Firm Size, Profitability, Growth Opportunity, Financial Leverage, and Liquidity. Research object will focus on companies in the Consumer Non Cyclical industry listed in Indonesia Stock Exchange (IDX) that consistently paid dividends during the period 2012-2022. A total of 10 companies were selected as the research sample through purposive sampling. Data analysis was performed using multiple linear regression. Based on the analysis results, it can be concluded that Firm Size, and Financial Leverage do not have an effect on Dividend Policy, while Profitability, Growth Opportunity, and Liquidity have a negative effect on Dividend Policy.

Pengaruh Brand Experience Dan Brand Love Terhadap Customer Engagement Dan Customer Loyalty Pada Pengguna Maskapai Penerbangan Lcc Di Indonesia Yang Dimoderasi Oleh Service Quality

Yosep Dramawan — 2025-03-03

Brand love plays an important role in instilling customers' emotional bonds with the brand as a tool for customer engagement to maintain long-term relationships, so that customers will not switch and will continue to make repeated and continuous product purchases (loyal). This study aims to explore the relationship between the variables of brand experience, brand love, customer engagement and customer loyalty on LCC airline users in Indonesia which is moderated by service quality. This research was conducted on LCC airline users in Indonesia using a purposive sampling method as a method to determine the sample. The data in this study were analyzed using SPSS and SEM Lisrel. The results of this study indicate that brand experience has no effect on brand love, then brand love has an effect on customer engagement. Furthermore, customer engagement has a positive influence on customer loyalty. Next, service quality succeeded in moderating the relationship between brand love and customer engagement, but failed to moderate brand experience and brand love. For LCC airlines, the majority of Indonesian consumers are more interested in cheap ticket prices compared to their flying experience when choosing an LCC airline. Therefore, in order to build brand love, LCC airlines are advised to give more consideration to ticket prices, giving promos or discounts for each flight from the LCC airline

Kinerja Keuangan Dan Good Corporate Governance Terhadap Financial Distress

Valencya Blesscha Godnevlyn — 2025-02-28

The purpose of this research is to obtain empirical evidence about the effect of leverage, profitability, liquidity, sales growth, managerial ownership, institutional ownership, and intellectual capital on financial distress. This research sample consists of data from 75 companies operating in the cyclical and non-cyclical consumer sectors listed in Indonesia Stock Exchange (IDX) for the period 2020 - 2022. This research uses purposive sampling and using multiple regression analysis. The research results show that leverage, profitability, and liquidity have effect on financial distress. Leverage with high level of debt affecting the company’s inability to pay debts in the future, thereby increasing the risk of financial distress. High profitability is characterized by high expenses and increasing the risk of financial distress. High liquidity may increase the risk of financial distress if the company's current assets are greater than its fixed assets. Sales growth, managerial ownership, institutional ownership, and intellectual capital had no effect to financial distress.

Pengaruh Karakteristik Perusahaan, Kualitas Audit Terhadap Manajemen Laba : Kepemilikan Institusional Sebagai Moderasi

Andrew Anwar — 2025-03-07

The purpose of this research is to obtain empirical evidence that company characteristics, audit quality and institusional ownership as variable moderation have an influence on earnings management. The Company characteristics consists of leverage, profitability, firm size and company growth. This research used consumer cyclicals and consumer non-cyclicals company listed on the Indonesian Indonesian Stock Exchange from 2020 to 2022. The method is using purposive sampling with total of 171 data from 57 companies. This research used multiple regression and data were processed using Statistical Package for the Social Sciences (SPSS) program. The result of this research shows that leverage, firm size .company growth, institusional ownership and audit quality have no influence on earning management. The result also indicates that institusional ownership could not moderate the influence of leverage on earnings management. Other result such as profitability have influence on earnings management. The higher the profitability, company will do earnings management in order to make ROA more efficient in order to make investor more interest.