The effect of trust, communication and satisfaction on loyalty of the car insurance customer

SYARIFAH PUTRI WIDIANINGRUM; WIBISONO SOEDIONO

doi:10.34208/jba.v18i1.39

The effect of trust, communication and satisfaction on loyalty of the car insurance customer

Authors

SYARIFAH PUTRI WIDIANINGRUM STIE Trisakti
WIBISONO SOEDIONO STIE Trisakti

DOI:

https://doi.org/10.34208/jba.v18i1.39

Keywords:

Trust, Communication, Satisfaction, Loyalty

Abstract

The purpose of this study was to examine the factors that influence loyalty. Those factors are the trust, communication, and satisfaction. The research sample was 100 Garda Oto members in Jakarta selected by purposive sampling method. The result on this research showed that trust, communication, and satisfaction have positive influence to loyalty.

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Published

2018-04-16

Issue

Vol. 18 No. 1 (2016): Jurnal Bisnis dan Akuntansi

Section

Articles

How to Cite

“The Effect of Trust, Communication and Satisfaction on Loyalty of the Car Insurance Customer”. 2018. Jurnal Bisnis Dan Akuntansi 18 (1): 73-78. https://doi.org/10.34208/jba.v18i1.39.