STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL. Jurnal Bisnis dan Akuntansi, [S. l.], v. 1, n. 1, p. 56–63, 2018. DOI: 10.34208/jba.v1i1.358. Disponível em: https://jurnaltsm.id/index.php/JBA/article/view/358. Acesso em: 19 may. 2025.