STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL

ASEP HERMAWAN

doi:10.34208/jba.v1i1.358

STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL

Authors

ASEP HERMAWAN

DOI:

https://doi.org/10.34208/jba.v1i1.358

Keywords:

Standardization, Adaptation, Marketing Mix

Abstract

The paper marketing theories underlying standardization or adaptation and also discusses empirical articles about the controversy on these issues and directions for futher research are also proposed.

Published

2018-11-27

How to Cite

HERMAWAN, ASEP. 2018. “STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL”. Jurnal Bisnis Dan Akuntansi 1 (1):56-63. https://doi.org/10.34208/jba.v1i1.358.