PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA
Keywords:
Eco Label, Eco Brand, Environmental Advertisement, Consumer Purchase BehaviorAbstract
The purpose of this study is to find out the effect of Eco Label, Eco Brand, and Environmental Advertisement on Consumer Purchase Behavior on Tessa Tissue in Bekasi City. This study uses primary data sourced from questionnaires with a total of 150 respondents that using Tessa in Bekasi City. The sampling technique that used was non-probability sampling. The data analysis technique used multiple linear regression analysis. The results show that Eco Label, Eco Brand, and Environmental Advertisement have an effect on Consumer Purchase BehaviorPublished
2022-06-30
How to Cite
Ganady, Gilbert Aryaputra, and Denny Septa Haryanti. 2022. “PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA”. E-Jurnal Manajemen Trisakti School of Management (TSM) 2 (2):205-20. http://jurnaltsm.id/index.php/EJMTSM/article/view/1501.
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