ANALISIS RASIO KEUANGAN UNTUK MENGUKUR KINERJA KEUANGAN PERUSAHAAN

Abstract

The purpose of this study is to show the company's financial ratios PT. Unilever Indonesia, Tbk. Consisting of: liquidity ratio (Current Ratio, Quick Ratio, Cash Ratio),  activity ratio (Inventory Turn Over, Fixed Asset Turn Over, Total Assets Turn Over), solvency ratio (total Debt to Total Asset, Total Debt to Equity Ratio ), and profitability ratios (Net Profit Margin, Return on Investment, Return on Equity). The type of research conducted is descriptive research. The focus of the research is the company's financial statements which consist of a balance sheet and income statement for the period 2018-2020. The research was conducted through the official website of the Indonesia Stock Exchange (IDX) on the website. The data source used is secondary data. The data collection technique used in this research is documentation. The data analysis used in this research is descriptive analysis using financial ratio analysis. The results of the analysis of financial ratios consisting of liquidity ratios, solvency ratios, activity ratios, and profitability ratios for the 2018-2020 period.