Pengaruh site design, informativeness, dan security terhadap customer satisfaction online web retailing zalora Indonesia

YUNIA AYU LESTARI HENDRANINGTIYAS; WIBISONO SOEDIONO

doi:10.34208/jba.v17i2.30

Pengaruh site design, informativeness, dan security terhadap customer satisfaction online web retailing zalora Indonesia

Authors

YUNIA AYU LESTARI HENDRANINGTIYAS STIE Trisakti
WIBISONO SOEDIONO STIE Trisakti

DOI:

https://doi.org/10.34208/jba.v17i2.30

Keywords:

Site Design, Informativeness, Security, Customer Satisfaction

Abstract

The purpose of this research is to analysis how site design, informativeness, and security influence customer satisfaction online web retailing Zalora. The sampling method in the research was convenience sampling and used 100 respondents. Data was used the primary data, and the methods to analyze the data was regression. The result of this research shows that site design, informativeness, and security have positive influence to customer satisfaction.

Published

2018-04-16

How to Cite

HENDRANINGTIYAS, YUNIA AYU LESTARI, and WIBISONO SOEDIONO. 2018. “Pengaruh Site Design, Informativeness, Dan Security Terhadap Customer Satisfaction Online Web Retailing Zalora Indonesia”. Jurnal Bisnis Dan Akuntansi 17 (2):190-96. https://doi.org/10.34208/jba.v17i2.30.