DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA

ASEP HERMAWAN

doi:10.34208/jba.v1i3.373

DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA

Authors

ASEP HERMAWAN Universitas Trisakti

DOI:

https://doi.org/10.34208/jba.v1i3.373

Keywords:

Celebrity Endorsers, Product Image, Advertisement

Abstract

The aim of this paper is to show the relevance of using celebrities as products endoser. It examines the theory and empirical papers underlying the hiring and firing of celebrity endosers. It also explores the implication for managers and future research.

Published

2018-11-29

How to Cite

HERMAWAN, ASEP. 2018. “DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA”. Jurnal Bisnis Dan Akuntansi 1 (3):255-60. https://doi.org/10.34208/jba.v1i3.373.