DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA

Authors

  • ASEP HERMAWAN Universitas Trisakti

DOI:

https://doi.org/10.34208/jba.v1i3.373

Keywords:

Celebrity Endorsers, Product Image, Advertisement

Abstract

The aim of this paper is to show the relevance of using celebrities as products endoser. It examines the theory and empirical papers underlying the hiring and firing of celebrity endosers. It also explores the implication for managers and future research.

Downloads

Published

2018-11-29

Issue

Vol. 1 No. 3 (1999): Jurnal Bisnis dan Akuntansi

Section

Articles

How to Cite

“DAMPAK CITRA SELEBRITI TERHADAP CITRA PRODUK YANG DIIKLANKANNYA”. 2018. Jurnal Bisnis Dan Akuntansi 1 (3): 255-60. https://doi.org/10.34208/jba.v1i3.373.