THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA

ASEP HERMAWAN; FARIDA JASFAR

doi:10.34208/jba.v6i3.578

THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA

Authors

ASEP HERMAWAN Trisakti University
FARIDA JASFAR Trisakti University

DOI:

https://doi.org/10.34208/jba.v6i3.578

Keywords:

Shopping motives, Store attributes, Shopping excitement, Satisfaction, Multinational hypermarkets, Indonesia

Abstract

This study investigated the effects of shopping motives and store attributes toward shopping excitement and satisfaction at multinational hypermarkets in Indonesia markets. Among three types of shopping motives (socialization, utilitarian and diversion), utilitarian significantly affected shopping excitement. Excitement positively affected satisfaction. The results of this study have important implications for local as well as multinational retailers and also for further research in global retailing.

Published

2019-11-07

How to Cite

ASEP HERMAWAN, and FARIDA JASFAR. 2019. “THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA”. Jurnal Bisnis Dan Akuntansi 6 (3):294-302. https://doi.org/10.34208/jba.v6i3.578.