THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA

  • ASEP HERMAWAN Trisakti University
  • FARIDA JASFAR Trisakti University
Keywords: Shopping motives, Store attributes, Shopping excitement, Satisfaction, Multinational hypermarkets, Indonesia

Abstract

This study investigated the effects of shopping motives and store attributes toward shopping excitement and satisfaction at multinational hypermarkets in Indonesia markets. Among three types of shopping motives (socialization, utilitarian and diversion), utilitarian significantly affected shopping excitement. Excitement positively affected satisfaction. The results of this study have important implications for local as well as multinational retailers and also for further research in global retailing.

Published
2019-11-07
How to Cite
ASEP HERMAWAN, and FARIDA JASFAR. 2019. “THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA”. Jurnal Bisnis Dan Akuntansi 6 (3), 294-302. https://doi.org/10.34208/jba.v6i3.578.