PERILAKU KONSUMEN TERHADAP KESADARAN MENGGUNAKAN PRODUK KOSMETIK HALAL
Halal cosmetics is one of the halal products that are in demand by Muslim and non-Muslim communities in Indonesia. Public interest in halal cosmetics is influenced by several factors. The purpose of this study is to examine the factors of religious beliefs, self-identity, media exposure, perceived behavioral control, subjective norms, and attitudes towards behavior through the intention to consume halal cosmetics. The hypothesis of this study states that the factors of religious beliefs, self-identity, media exposure, behavioral control, subjective norms, and attitudes have an influence on behavior through the intention to consume halal cosmetics. This study used survey data from the distribution of questionnaires totaling 243 respondents, using SEM analysis and AMOS software. The results showed that a significant influence on consumer behavior to use halal cosmetics was the intention. Suggestion from this research is if the research uses the maximum likelihood approach, it will not be recommended to use more than 200 respondents, because it causes goodness of fit to be bad, but this research can also be presented with more respondents using other methods and analysis.
Copyright of Jurnal Bisnis dan Akuntansi
The copyright to this article is transferred to Jurnal Bisnis dan Akuntansi (JBA) and Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi (STIE) Trisakti if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to JBA and P3M STIE Trisakti. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
Each manuscripts that submitted must include declaration by authors
We declare that this paper has not been published in the same form elsewhere.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to JBA and P3M STIE Trisakti. The copyright transfer covers the right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
Our Articles are licensed under CC BY-SA
Publications are distributed below Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional.