STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL

Authors

  • ASEP HERMAWAN

DOI:

https://doi.org/10.34208/jba.v1i1.358

Keywords:

Standardization, Adaptation, Marketing Mix

Abstract

The paper marketing theories underlying standardization or adaptation and also discusses empirical articles about the controversy on these issues and directions for futher research are also proposed.

Downloads

Published

2018-11-27

Issue

Vol. 1 No. 1 (1999): Jurnal Bisnis dan Akuntansi

Section

Articles

How to Cite

“STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL”. 2018. Jurnal Bisnis Dan Akuntansi 1 (1): 56-63. https://doi.org/10.34208/jba.v1i1.358.