Pengaruh Trust, Commitment, Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction: Studi Kasus pada Nasabah BSI di Jakarta

Tasya Mega Putri; Vita Briliana

doi:10.34208/mb.v15i2.2195

Pengaruh Trust, Commitment, Brand Image, Service Quality, dan Customer Value terhadap Customer Satisfaction: Studi Kasus pada Nasabah BSI di Jakarta

Authors

Tasya Mega Putri Trisakti School of Management
Vita Briliana Trisakti School of Management

DOI:

https://doi.org/10.34208/mb.v15i2.2195

Keywords:

Trust, commitment, brand image, service quality, customer value, customer satisfaction

Abstract

The purpose of this study is to analyze and determine the impact of trust, commitment, brand image, service quality, and customer value towards customer satisfaction of Bank Syariah Indonesia (BSI). The research design that has been used for this study are descriptive and causality research, using a Likert Scale with five points measurement. The sample selection in this study used a purposive sampling method with primary and secondary data, and the number of respondents was 120 respondents. The data analysis method used in this study is multiple linear regression. The results of this study has shown that service quality and customer value have an effect on customer satisfaction at Bank Syariah Indonesia (BSI), however, trust, commitment, and brand image have no effect on customer satisfaction at Bank Syariah Indonesia (BSI).

2195

Published

2023-12-12

How to Cite

Putri, Tasya Mega, and Vita Briliana. 2023. “Pengaruh Trust, Commitment, Brand Image, Service Quality, Dan Customer Value Terhadap Customer Satisfaction: Studi Kasus Pada Nasabah BSI Di Jakarta”. Media Bisnis 15 (2):279-96. https://doi.org/10.34208/mb.v15i2.2195.