PENGARUH SATISFACTION, INVESTMENT SIZE, QUALITY OF ALTERNATIVES TERHADAP BRAND COMMITMENT PADA PENGGUNA SEPATU RUNNING

TERRYCIUS PAOLO FLAVIAN SUNGKAR; WIBISONO SOEDIONO

doi:10.34208/jba.v19i1a-1.127

PENGARUH SATISFACTION, INVESTMENT SIZE, QUALITY OF ALTERNATIVES TERHADAP BRAND COMMITMENT PADA PENGGUNA SEPATU RUNNING

Authors

TERRYCIUS PAOLO FLAVIAN SUNGKAR STIE Trisakti
WIBISONO SOEDIONO STIE Trisakti

DOI:

https://doi.org/10.34208/jba.v19i1a-1.127

Keywords:

Satisfaction, Investment Size, Quality of Alternatives, Brand Commitment

Abstract

The purpose of this research is to know the influence of satisfaction, investment size, and quality of alternatives toward brand commitment on nike running shoes user at DKI Jakarta. This study is using regression analysis for analyzing the data. This study population is nike running shoes uses, and researcher use a purposive sampling method to determine the sample of this study. This study found that there’s significant influence exists satisfaction, investment size and quality of alternatives to brand commitment on nike running shoes user at DKI Jakarta

Published

2018-04-18

How to Cite

SUNGKAR, TERRYCIUS PAOLO FLAVIAN, and WIBISONO SOEDIONO. 2018. “PENGARUH SATISFACTION, INVESTMENT SIZE, QUALITY OF ALTERNATIVES TERHADAP BRAND COMMITMENT PADA PENGGUNA SEPATU RUNNING”. Jurnal Bisnis Dan Akuntansi 19 (1a-1):11-15. https://doi.org/10.34208/jba.v19i1a-1.127.