PENGARUH KEPUASAN, KOMITMEN, MANFAAT SOSIAL DAN SPECIAL TREATMENT BENEFITS TERHADAP LOYALITAS PELANGGAN

VITA BRILIANA

doi:10.34208/jba.v15i1.210

PENGARUH KEPUASAN, KOMITMEN, MANFAAT SOSIAL DAN SPECIAL TREATMENT BENEFITS TERHADAP LOYALITAS PELANGGAN

Authors

VITA BRILIANA STIE Trisakti

DOI:

https://doi.org/10.34208/jba.v15i1.210

Keywords:

Satisfaction, commitment, customer loyalty, social benefits, special treatment benefits

Abstract

The purpose of the research is to examine the influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty. Data was collected using survey questionnaire distribution to 100 respondents. The respondent of the research is people who buy Kentucky Fried Chicken (KFC) product through delivery order. Data were analyzed using multiple regression analysis. The result showed that there is significant influence of satisfaction, commitment, social benefits, special treatment benefits and customer loyalty.

Published

2018-04-19

How to Cite

BRILIANA, VITA. 2018. “PENGARUH KEPUASAN, KOMITMEN, MANFAAT SOSIAL DAN SPECIAL TREATMENT BENEFITS TERHADAP LOYALITAS PELANGGAN”. Jurnal Bisnis Dan Akuntansi 15 (1):57 - 64. https://doi.org/10.34208/jba.v15i1.210.