THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT

SETIA TJAHYANTI; STEFANI STEFANI; IAN NURPATRIA SURYAWAN

doi:10.34208/jba.v16i2.82

THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT

Authors

SETIA TJAHYANTI STIE Trisakti
STEFANI STEFANI Universitas Tarumanagara
IAN NURPATRIA SURYAWAN STIE Trisakti

DOI:

https://doi.org/10.34208/jba.v16i2.82

Keywords:

Features, packaging, total sales, bath soap

Abstract

A few things that determine consumer choice of bath soap product is the features and appearance of the product of interest. This research result indicates product packaging is affect campus student in buy bath soap product while features have no influence against purchase bath soap products.

Published

2018-04-17

How to Cite

TJAHYANTI, SETIA, STEFANI STEFANI, and IAN NURPATRIA SURYAWAN. 2018. “THE INFLUENCE OF FEATURES AND PACKAGING ON THE TOTAL SALES OF BATH SOAP PRODUCT”. Jurnal Bisnis Dan Akuntansi 16 (2):123-26. https://doi.org/10.34208/jba.v16i2.82.