SERVICE QUALITY, CUSTOMER SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY PADA KLINIK KECANTIKAN DI JAKARTA

MEGI  TAMIA; WIBISONO SOEDIONO

doi:10.34208/mb.v11i2.941

SERVICE QUALITY, CUSTOMER SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY PADA KLINIK KECANTIKAN DI JAKARTA

Authors

MEGI TAMIA Trisakti School of Management
WIBISONO SOEDIONO Trisakti School of Management

DOI:

https://doi.org/10.34208/mb.v11i2.941

Keywords:

Service quality, Customer satisfaction, Corporate image, Customer loyalty, Regression analysis spss

Abstract

The purpose of this research to aware of the influence of service quality, customer satisfaction, and corporate image, toward customer loyalty on klinik kecantikan erha skin care at Jakarta. This study using regression analysis to analyse data. The research has 100 sample on klinik kecantikan erha skin care. Research used purposive sampling method to determine this study. This study found that service quality, customer satisfaction and corporate image good effect on customer loyalty on klinik kecantikan erha skin care in Jakarta.

Published

2020-12-01

How to Cite

TAMIA, MEGI, and WIBISONO SOEDIONO. 2020. “SERVICE QUALITY, CUSTOMER SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY PADA KLINIK KECANTIKAN DI JAKARTA”. Media Bisnis 11 (2):163-70. https://doi.org/10.34208/mb.v11i2.941.