The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek

LANANG ANDHIKA PERWIRA BAYUAJI; Denny Septa Haryanti

doi:10.34208/ejmtsm.v2i3.1641

The Pengaruh Harga, Keamanan, dan Promosi terhadap Keputusan Pembelian pada Toko Online Tokopedia di Jabodetabek

Authors

LANANG ANDHIKA PERWIRA BAYUAJI Sekolah Tinggi Ilmu Ekonomi Trisakti
Denny Septa Haryanti Trisakti School of Management

DOI:

https://doi.org/10.34208/ejmtsm.v2i3.1641

Keywords:

Price, Security, Promotion, Purcasing Decision

Abstract

The purpose of this study was to examine and analyze the influence of price, security, and promotion on purchasing decision of Tokopedia in Jabodetabek. The object in this study is Tokopedia. The sampling technique used in this study was purposive sampling with a sample of 150 sample. The data analysis method that used in this study was multiple linear regression and using SPSS 25th to analyze the data. The results of this study shows that price and promotion has a effect on purchasing decisions, on the other hand, security does not affect purchasing decisions.

Published

2022-09-30

How to Cite

BAYUAJI, LANANG ANDHIKA PERWIRA, and Denny Septa Haryanti. 2022. “The Pengaruh Harga, Keamanan, Dan Promosi Terhadap Keputusan Pembelian Pada Toko Online Tokopedia Di Jabodetabek”. E-Jurnal Manajemen Trisakti School of Management (TSM) 2 (3):79-90. https://doi.org/10.34208/ejmtsm.v2i3.1641.