FAKTOR - FAKTOR YANG MEMENGARUHI REPURCHASE INTENTION PADA PENGGUNA LAZADA DIDKI JAKARTA

Abstract

This study aims to test and analyze whether Perceived Enjoyment, Perceived Ease of Use,
Satisfaction, and Trust are factors that influence Repurchase Intention. In addition, this study also
examines and analyzes the effect of Perceived Enjoyment, Perceived Ease of Use, Satisfaction, Trust on
Repurchase Intention on Lazada users in DKI Jakarta. The research design used is descriptive and
causality research using a Likert scale and using five measurement points. The sampling technique that
will be used in this research is to use a purposive sampling method with primary and secondary data. The
sample used was 110 Lazada user respondents, the data was processed using the Multiple Linear
Regression method with the SPSS program as a test tool. The results obtained in this study show the
influence of Perceived Enjoyment, Satisfaction and Trust on Repurchase Intention for Lazada users in
DKI Jakarta. However, Perceived Ease of Use has nonsignificant effect on Repurchase Intention for
Lazada users in DKI Jakarta.