PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA

Authors

  • Gilbert Aryaputra Ganady Trisakti School of Management
  • Denny Septa Haryanti Sekolah Tinggi Ilmu Ekonomi Trisakti

DOI:

https://doi.org/10.34208/ejmtsm.v2i2.1501

Keywords:

Eco Label, Eco Brand, Environmental Advertisement, Consumer Purchase Behavior

Abstract

The purpose of this study is to find out the effect of Eco Label, Eco Brand, and Environmental Advertisement on Consumer Purchase Behavior on Tessa Tissue in Bekasi City. This study uses primary data sourced from questionnaires with a total of 150 respondents that using Tessa in Bekasi City. The sampling technique that used was non-probability sampling. The data analysis technique used multiple linear regression analysis. The results show that Eco Label, Eco Brand, and Environmental Advertisement have an effect on Consumer Purchase Behavior

Published

2022-06-30

Issue

Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)

Section

Articles

License

Copyright (c) 2022 E-Jurnal Manajemen Trisakti School of Management (TSM)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

“PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA”. 2022. E-Jurnal Manajemen Trisakti School of Management (TSM) 2 (2): 205-20. https://doi.org/10.34208/ejmtsm.v2i2.1501.