PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR

RICKY  YOHANES; NUNO SUTRISNO

PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR

Authors

RICKY YOHANES Trisakti School of Management
NUNO SUTRISNO Trisakti School of Management

Keywords:

Perceived ease of use, perceived security, customer satisfaction, repurchase intention

Abstract

The purpose of this study is to analyze and examine the influence of perceived ease of use, perceived security, and customer satisfaction toward repurchase intention on Acer website users who do purchase laptop product in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 144 respondents. Data analytic method using in this study is multiple linear regression with IBM SPSS 25 statistical test tools. The result of this research has shown that perceived ease of use, perceived security, and customer satisfaction have an effect on repurchase intention to Acer website users who do purchase laptop product in DKI Jakarta.

Published

2022-06-30

How to Cite

YOHANES, RICKY, and NUNO SUTRISNO. 2022. “PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR”. E-Jurnal Manajemen Trisakti School of Management (TSM) 2 (2):303-16. https://jurnaltsm.id/index.php/EJMTSM/article/view/1534.