PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN BIOSKOP ABC GARUT

  • ALDI BANI Universitas Garut
  • HILMAN MUHAEMIN ADNAN Universitas Garut
  • RAMAYANI YUSUF Universitas Garut
Keywords: Consumer Satisfaction, Service Quality

Abstract

This research aims to analyze and determine the influence of service quality on consumer satisfaction
at Cinema ABC Garut. The population used in this research was 98 consumers using purposive sampling
techniques. This sampling technique involved 98 regular consumers of Cinema ABC Garut or people who had at
least visited Cinema ABC Garut. The data collection technique is through distributing questionnaires using a Likert
scale. This research's analytical method uses linear regression. Based on the results of hypothesis testing data
analysis in this research, it shows that service quality influences consumer satisfaction.

Published
2023-12-31
How to Cite
BANI, ALDI, HILMAN MUHAEMIN ADNAN, and RAMAYANI YUSUF. 2023. “PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN BIOSKOP ABC GARUT”. E-Jurnal Manajemen Trisakti School of Management (TSM) 3 (4), 139-44. https://doi.org/10.34208/ejmtsm.v3i4.2286.